Stivsky's Scrapbook

Sony “SCREEN STORY”

This is a new TV commercial film for Sony “make.believe.”
The film was created with over 70 performers using more than 200 devices. 
It was taken in one continuous shot.

(Source: youtube.com)

NOWNESS.com presents: L.E.D. Snowboarding (by nowness)

http://www.nowness.com/day/2012/2/16

Filmmaker Jacob Sutton presents an electrifying dash across the French Alps using only a trusty Red Epic camera. Click the link above for more information.

(via Untitled on Vimeo)

Digital pop-up book: Between Page And Screen (by betweenpageandscreen)

Try it out at http://betweenpageandscreen.com/

Between Page And Screen is an augmented-reality book of poems. Like a digital pop-up book, you hold the words in your hands.

Any computer can play Between Page And Screen; all you need is a webcam. Follow the instructions to print out a marker, then visithttp://betweenpageandscreen.com/book , turn on your webcam, and show the marker to your camera. The animations will appear on your screen.

Written by Amaranth Borsuk (http://amaranthborsuk.com/) and programmed by Brad Bouse, the poems comprise a series of letters between two lovers, P and S, as they attempt to define their relationship, as well as animations based on keywords from their letters that draw on the history of concrete poetry.

Produced initially as a limited-edition artist’s book, the book is forthcoming in trade edition from Siglio Press: http://www.sigliopress.com/books/bps.htm

You see so many copycat campaigns in social media these days with little or no originality but we can safely say this new game from Volkswagen Golf that gave players a chance of winning a car by playing virtual roulette is something completely original. Golf wanted to draw attention to the low fuel consumption of the car and they did so by running a virtual roulette game where users could log in using Facebook and place their bet on where they thought the car was going to run our of petrol along one of the most iconic roads in the country. Over 50,000 people tuned in to track the car on it’s journey and people conducted all sorts of research in to the car to guess where it might run out of petrol and you will never see a better campaign in terms of drawing attention to the key message. You can only imagine the excitement that this competition generated over the 27 hours that it ran as people watched to see if the car was going to stop on their slot. You can probably expect this campaign to win multiple awards for it’s innovative approach…

(via A brilliant social media campaign from Volkswagen Golf lets you win car with virtual roulette)

OK Go - Needing/Getting - Official Video (by OkGo)

The new music video from OK Go, made in partnership with Chevrolet. OK Go set up over 1000 instruments over two miles of desert outside Los Angeles. A Chevy Sonic was outfitted with retractable pneumatic arms designed to play the instruments, and the band recorded this version of Needing/Getting, singing as they played the instrument array with the car. The video took 4 months of preparation and 4 days of shooting and recording. There are no ringers or stand-ins; Damian took stunt driving lessons. Each piano had the lowest octaves tuned to the same note so that they’d play the right note no matter where they were struck. For more information and behind-the-scenes footage, see http://www.LetsDoThis.com andhttp://www.okgo.net. Many thanks to Chevy for believing in and supporting such an insane and ambitious project, and to Gretsch for providing the guitars.

Director: Brian L. Perkins & Damian Kulash, Jr.
Director of Photography: Yon Thomas
Editor: Doug Walker
Producer: Luke Ricci

Amnesty International ‘Amnesty Rescue’ Call Of Duty MOD (by Strange Day)

The Bark Side: 2012 Volkswagen Game Day Commercial Teaser (by Volkswagen)

A canine chorus barks a familiar tune. Keep an eye out for our 2012 Game Day commercial—it will all make sense. Love Star Wars and Volkswagen? Create an Intergalactic Invite to your Big Game party here:http://vw.com/star-wars-invite

Breaking Bad Remix // POV Compilation (by kogonada)

Montage of POV shots mostly from inanimate objects (e.g., frying pan, toilet, wood floor, dryer, shovel, sidewalk, parking lot, clipboard, roomba, grill, pizza, bathtub, refrigerator, pool, vent, cleaning brush, etc)